You’ve been taught to build your business on pressure.
To push, so you don’t “lose momentum”.
To “work hard”, so you deserve rest.
Most strategies show you how to build the business, and then it’s your job to figure out how to squeeze your life around it.
Don’t have childcare this week?
Tough luck, gotta post your daily stories, hun.
Need to take the week off because you’re ill or just have LIFE STUFF happening?
Well, if you’re not emailing every other day, you can kiss your sales goals goodbye.
Or (god forbid), you want to take on a weekday hobby or RELAX guilt-free at 1pm on a Monday?
No, can’t do, too busy rewriting your IG bio and “redoing your website" AGAIN.
IT feels LIKE the online space is SHOUTING AT you:
This old way of doing business keeps you operating like a machine. Forever optimising.
No wonder you can't remember when's the last time you drank water today.
You're SO busy, but your bank account is NOT.
AND you still haven't replied to any of your friends' 74 unread messages.
*cue the overwhelm* AGAIN.
This gives Emily in Devil wears Prada vibes:
This way of growing is costing you things you CAN'T buy:
Hustle culture tells you to keep pushing, but here’s the question everyone’s afraid to ask: at what cost?
You keep hearing entrepreneurship is all about sacrifice and working hard.
But you know your values and you're not willing to sacrifice your wellbeing for the sake of “success”, which leaves you wondering:
“IS THERE REALLY ANOTHER OPTION?”
- your mental health
- burnout symptoms
- sleep deprivation & other health problems
- the quality of your relationships
- precious (and limited) time with loved ones
- your relationship with YOURSELF, self-esteem and identity
kind words
Systems that work for you when life gets MESSY.
And self-trust that lets you grow your business, even in a 15-20 hour workweek.
Because success is not about doing more.
It’s about doing what matters, in a way that actually works for you.
Not another "BLUEprint" that asks you to be online 24/7 or claimS all you need is to get in "alignment" (whatever that means)
A life-first business doesn’t ask you to choose between ambition and peace, it proves you never had to.
Once you have a life-first model:
Your growth matches your true capacity
It’s easy to make sales, show up as a leader for your community, AND have time & energy to be present OUTSIDE your business
You have momentum, because you're not (over)thinking
You know exactly what you want, what you strategy is, and take action easily, so you don’t waste countless hours on busywork.
You feel relaxed and safe in your business
You have the permission and structure to operate less out of scarcity and push through, and you know how to do less, but better with potency and precision.
You have a healthy relationship with ambition & success
This is how you don’t fall into old patterns of hustling to the point of burnout or ghosting your business when you life is life-ing.
You mastered A life-first approach to your big goals
You get to do less and enjoy more (without burning down what you’ve already built or sacrificing your big goals)
YOU HAVE BESTSELLING OFFERS FOR YOUR SPECIFIC SEASON
All based a spacious business model that doesn't ask you to sacrifice your wellbeing or fun for your ambitious goals.
Claudia has helped me so much. I finally have clarity on the kind of business I want to scale and how to actually do it.
She doesn't give you another cookie-cutter strategy but helps you personalise your strategy to who you are.
Nadja, entrepreneur & managing a chronic health condition:
Or take 6 weeks off in summer to be fully present with the kids.
Or live part of the year abroad and only work 3h a day before noon.
Or have 90% of your income from one-to-many offer, so you can manage your energy better.
Or start that second venture you keep thinking about.
Or just like *insert whatever the fuck you want or need*.
That’s the whole point of a life-first business.
Doing life on your terms while fully supported by your business.
without ever needing TO CHOOSE between your peace and ambition.
A life-first business IS as unique as your LIFe & CIrCUMSTANCES
"Yeah, this sounds great, but like...what do you mean, really?"
I'm so glad you asked.
The 14-day live experience where you design a business model rooted in work-life integration, so it can grow and sustain you, even on your worst weeks
spend less time juggling & grow a business that honours your capacity, lifestyle & energy
You get to do less and enjoy more (without burning down what you’ve already built or sacrificing your big goals)
WhaT happens inside:
This is where you get brutally clear on your true capacity and how to make strategic growth moves that match your current reality and your dream business.
- Redefine success on your terms (not the internet’s)
- Map out your ideal calendar, so you're clear on YOUR life-first business
- Redefine productivity and unpack your relationship with hustle
- Rewire your identity to start growing from self-trust instead of urgency or comparison
Most systems try to make you more efficient.
We make sure you’re building the right thing in the first place.
Phase 001: Vision & Capacity
Now it’s time for smart offers & simple marketing that fit that vision. Get ready to simplify your strategy down to what actually drives sustainable growth and feels good to deliver.
- Create (or refine) bestselling offers inside your premium brand ecosystem
- Map out a content & promo plan that doesn’t rely on 24/7 energy
- Design a content strategy based on your natural self-expression, without the burn out.
- Choose visibility rhythms and platforms that work for you
You don’t need more "consistency". You need a strategic marketing rhythm grounded in your real life.
Phase 002: OFFERS & MARKETING
This is where your life-first business comes to life with proven rhythms & practices that actually work.
- Create your 12-week Life-First Plan so you know exactly where to direct your time and energy
- Quick & effective progress check-in and accountability tools
- Use the Life-First Focus Filter to stay on top of your goals weekly
- Decide the non-negotiable, so you always know what to show up for (and what to drop)
This is THE structure that holds you & grows the business, even on the weeks wheN nothing goes to plan.
Phase 003: SOFT PRODUCTIVITY
BONUS (this time only)
Here's what you're actually getting:
and now for the logistics
10 bite-sized trainings (in podcast-style format)
So you can learn on a walk, while making lunch, or during school pick-up — no slides or screens required.
A guided Notion workbook
To help you integrate what you’re learning into your actual business (not just your journal)
MY signature life-tools
So you can create your own sustainable marketing practices and rhythms and stay on track with your life-first growth
WRItten transcripts for each training
Perfect if you want to skim, highlight and revisit what you need, on your terms.
2 weeks in a private, LOW pressure telegram community
Because momentum and community go hand in hand. I’ll also be popping in with gentle prompts, check-ins, and space to share the messy middles and the wins.
4 "Ask me anything" sessions on telegram
Running twice weekly, where I’ll help you move forward and apply this work specificially to YOUR circumstances
ALL THIS FOR ONLY £222
£111
special price for the waitlist only 12th to 20th August
⤵
a life-first business self-excavation guide
Use this anytime you feel overwhelmed to get focused & decide what matters and what to say no to.
My business is actually working now, because I finally believe in my offer and myself.
I now get to help people in the way I know I'm meant to while making the money to support myself!
Chelsea, entrepreneur & full time traveller:
Doing more and going faster doesn’t mean shit if you’re running in the wrong direction or even worse, running in circles.
You don’t need more ideas.
You need more self-trust and a strategic METHOD to follow through on the ones that actually matter without spiraling into:
“how the hell do I do all this STUFF AND LIVE a good life?”
I see you over here:
AND I ALSO SEE:
- A gorgeous brain full of cool stuff you want to do, but turning them into a plan feels overwhelming, so you default to safe mode: platforms that “work” but drain you, offers that sell but no longer fit your vision OR capacity
- Getting distracted by what others are creating in the online space, “oh, maybe I should launch a membership!” or “her b-roll videos are doing so well, I should do the same!”, so you’re often changing your mind and drifting further from what you actually want
- You feel low-key resentful when life “gets in the way” of business when freedom was the whole point. You wanted to pick your kid up early just for fun. Not look at your phone for the day without stressing someone *needs* you. Rest without proving you’ve earned it. And definitely without asking your boss for a day off
- You want a strategy and structure (the flexible kind) that lets you work less without shrinking your income, so you can switch off guilt-free and pour MORE into your life, not just your business
- You want to cut out the noise, get clear on YOUR plan and actually make consistent progress, instead of hiding behind client work or staying stuck in the day-to-day
- You love the idea of designing your business growth in seasons that match your real lifestyle — not one that expects you to be “on” 24/7
I used to feel lost and wanting to scale, but now sure how.
I was afraid to sell, but working with Claudia was amazing. She gave me the confidence to raise my prices and I tripled the sales of my latest launch.
True, entrepreneur and a full time 9-5er (DUring our time together):
A life-first business model built for your worst weeks capacity wise, not your best case scenario
Before becoming a mum more than 3 years ago, I had the “successful” business. Multi-5-figure months, sold-out offers, plenty of freedom on paper.
My schedule was flexible, but my brain never switched off.
My offers made money, but they also took A LOT of my time and energy.
I’d built a strategy that only worked when everything was going to plan.
So I burned it down and rebuilt a model that works even on my messiest weeks.
Life-First Model is the exact process I wish I had back then to create a business that grows with you even through life’s messiest seasons, and actually supports you, the whole human.
designed around your real capacity and energy
A business model that doesn’t take over your life
built to support your financial goals and time, not drain you
A premium offer ecosystem you’re excited to deliver
so you can stay visible without burning out
A marketing rhythm TO fit your natural expression
that matches your season
A method to trade hustle and burnout cycles for sustainable growth
because you’re building from alignment, not urgency
A deeper trust in your own leadership
I'm finally coming back to myself AND working on taking action that's aligned with my values.
If you like deep work and grounded guidance, Claudia is the right mentor for you.
Diana, entrepreneur & present mum:
Join the waitlist below to get 50% off
The doors open on the 12th August & we start on the 25th