Where ambitious women learn you can have it all, in seasons

You tried so hard to be strategic, keep up with the to-do list, and do all the "right" things.

And somewhere in the process, you forgot who the f*ck you are.

Hustling for money and accolades doesn't feel right for you anymore.

But neither does scaling back your dreams and giving up on your ambitions.

You want generational wealth. Not just "enough to get by", but actual abundance.

You want a spacious calendar to focus on your health and loved ones, and creative work that fulfils you

But not if it burns you out or makes you a stressed shell of yourself.

A new model of success for the woman who's done choosing between peace and ambition 

Welcome to your Soft Ambition Era!

Soft Ambition is not just a cute brand name I came up with.

It’s a movement I created based on the patterns I observed while mentoring 600+ entrepreneurial women, plus my own story of burning out in my first business in my 20s and pivoting away from the bossbabe ways in my 30s.

This led to an obsession with understanding the link between success, financial freedom, marketing, mindset and inner work.

And it's why my work goes deeper than pure strategy and sits at the intersection of sustainable growth strategy and personal brand strategy, blended with energetics, identity work and a little bit of woo.

But this is obviously just the short story.

Business strategist, mum of 2, leadership coach, ex-bossbabe, 6/2 Projector, writer, “long-story-long” girlie and an only-child-with-eldest-daughter-vibes.

read the whole story

Hi, I'm Claudia 

Let's talk about my approach to business growth, because we can both smell generic bossbabe VIBES from a mile away. 

PREMIUM ARCHITECTURE FOR LONG TERM SUCCESS

MARKETING WITH DEPTH OVER DOPAMINE

Instead of burning out in back to back launches for your 15 courses & programs, you design 1-2 premium offers with entry points that work harder than you.

You get off the algorithm hamster wheel, so your content becomes IP that makes your work discoverable long after you hit publish, while you're busy living your life.

YOUR BUSINESS IS NOT YOUR BABY

You don't put your life on hold to make more money. You design a business model & scaling strategy that lets you log in, do the work, then log off and live.

Your philosophy is your authority

 Your most magnetic “I want everything she’s selling” brand is hiding in your conviction, personality and lived wisdom, not your follower count or qualifications.

Get inside Off Script for my twice-a-week deep dives on everything Soft Ambition, plus the first place where I share the BTS of running a life-first business, as well as exclusive access to special offers and discounts.

Read the emails that forever change the way you see business, success and personal development as an ambitious woman

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Binge the podcast 

Soft Ambition Podcast

Tune in (almost) weekly for a new episode where we talk about growing and sustaining a successful business that holds your big, beautiful life in all seasons.

You can expect strategy, mindset, leadership and emotional mastery with a big dose of keeping it real and pulling you back into your power, so you remember who tf you are.