YOu didn't get this far to become the millionaire girlboss whose business became her entire personality. EW.
You've outgrown the strategy & identity that got you here. Now you're ready for a new version of success that goes deeper than your profit or vanity metrics
You're proud of the business you've built so far and everything works on paper, but something still feels heavy. And that's because, as the years passed, you started playing the game.
You hired the coaches.
Adjusted your launch tactics.
Hit dream income milestones.
Tried different offers & marketing tactics. Joined the "proven" content programs.
And somewhere along the way, without realising, you picked up ideas, beliefs and industry "best practices" that left you feeling disconnected from your own voice and vision.
You basically got lost in the noise and forgot who the fck you are.
And the more you try to “get it right”, the more you feel you're losing you and the actual essence of why you even started this business in the first place. Until now.
1:1 business & lIFE DESIGN coaching for the woman who wants to live more than she works
Luckily for you, that's exactly what my coaching is all about.
Working with Claudia brought me clarity on what my next phase in business should look like, how to make my messaging clearer and stronger, and how to simplify my strategy to amplify results.
She’s a combination between a wise, straightforward mentor and an excited cheerleader—genuinely interested and invested in helping her clients, guiding and encouraging, gently pushing their buttons to help them evolve.
I am grateful for the experience and I recommend her to anyone who wants a life-first business.
Cristina Oțel
Leading your business with Soft Ambition™ is for the woman who wants:
A social media second marketing STRATEGY that works harder than you do, so you stop being chronically online.
YOUR NEXT CHAPTER CALLS FOR LESS STRATEGY & MORE SELF-TRUST
It's true, you're here to build generational wealth, not just to have enough to get by.
And yes, you want to do deep work with clients who are so cool, you'd actually hang out with them for fun.
A body of work that works for you, not to be stuck at the mercy of an algorithm that asks you to perform every day. You're here to lead a whole ass movement.
AND you want so much more than that.
A healthy body that you take care of properly.
Spacious days without frantically ticking off your never-ending to-do list.
Precious memories on a random weekday without rushing to get to your next.
A brain you can switch off guilt-free, so you can actually enjoy the freedom you created.
And this doesn't come from a messaging document or a 30 days content challenge.
It comes from decentralizing work as the core of your worth and completely shifting the way you operate in business.
It's time to go deeper.
Claudia really supported and guided me, helping me realize that I don’t need to be everywhere.
Now I’m really clear about where I want to go and who I want to be & I confidently increased my price. As a result, I’ve had my highest sales month ever - £22,000! I got more client inquiries than ever while working even less than before, but smarter.
Romane Nouri
HOW 1:1 coaching WORKS
Strategy sessions (up to 2 per month depending on the path you choose)
These are the turning points in our work. We zoom all the way out, where we make the big decisions, then zoom back in with a plan that actually fits you. Everything else? We handle it inside Telegram.
Unlimited voice note & text support via Telegram Mon-Thur
This is where A LOT of the magic happens, with on-the-go coaching and mentoring. You get me in your pocket for the real-time stuff — eyes on your copy, strategy shifts, in the moment decision-making, mindset wobbles, “I just had this thought in the shower” downloads, and the moments where you just need someone who gets it.
Unlimited material reviews & feedback on anything you're working on
Sales pages. Content. Messaging. Launch emails. Offers. Back-end systems. Anything that supports you & your business, I’m in it with you.
Free access to The Studio + all my courses and resources
You get everything I’ve built — trainings, frameworks, templates, offers — and you actually get help using them. No gatekeeping or one-size-fits-all. Plus, you get 2 bonus group mentorship calls inside The Studio
Personalised Notion dashboard for goal tracking &accountability
A custom shared space for tracking your goals, plans, and progress — including your onboarding questionnaire, monthly check-ins, and action steps. Think of it as your private HQ for staying grounded, focused, and on track between sessions.
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From €1800 to €2600/month (all details & prices in the application form)
✘ You’re more focused on aesthetic, short term wins and vanity metrics vs actual deep transformation and sustainabie business
✘ You’re unwilling to question your current model, beliefs, or way of doing things
✘ You’re in it just for the income, and not the impact of your work
Is my coaching right for you? Glad you asked.
You'll feel right at home if...
And it's for someone else if...
✔ You’re ambitious and hard working, but you're not willing to spend your days tied to your laptop. You want a life-first strategy.
✔ You're in a season of change & need a mentor that goes deeper than strategy & short-term wins.
✔ You’re a self-led woman on a mission. Not waiting to be rescued, but ready to be supported and you love being coached
✔ You’re done performing an old version of success & are ready to let go of the (strategic and identity) piece that don't fit anymore, even if it feels uncomfortable
She not only gave me all the advice I needed to accelerate my businesses growth, but it was her support that really made such a difference.
She made me feel confident and encouraged me to keep going even when I personally wasn't feeling like it! She is just the best.
Meg Larner
PREMIUM ARCHITECTURE FOR LONG TERM SUCCESS
MARKETING WITH DEPTH OVER DOPAMINE
Instead of burning out in back to back launches for your 15 courses & programs, you lead premium offers with entry points that work harder than you.
You get off the algorithm hamster wheel, so your content becomes IP that makes your work discoverable long after you hit publish, while you're busy living your life.
DECENTRALIZE WORK FOR a life-first business
You don't put your life on hold to make more money. You design a business model & scaling strategy that lets you log in, do the work, then log off and live.
Your philosophy is your authority
Your most magnetic “I want everything she’s selling” brand is hiding in your conviction, personality and lived wisdom, not your follower count or qualifications.
THE SOFT AMBITION APPROACH TO BUSINESS & LEADERSHIP
I don't do this work because I'm perfect and I figured out the “right” way to do business. I do it because I lived the wrong one.
I scaled fast and stayed there. Multi-5-figure months. Sold-out launches. A “successful” brand on the outside. But inside? I felt trapped, disconnected, like the business had become my entire personality.
After having my daughter and being forced to slow down, it dawned on me: I’d built something I didn’t even want to be in. I was just performing success for a previous version of myself. Complicating things, always being on and struggling to turn my brain off guilt-free.
That was my wake-up call. I stopped building a business that looked good on paper, and started building one that actually fit me.
Now, I lead a life-first business. One that honours both my ambition and my peace. I create work I’m proud of, raise my babies, take breaks, make money, and still get to feel like me in the process of it all.
That’s what I help other women do too — through simple strategy, deep self-leadership, and a business models & marketing that make sense for your life, not someone else’s blueprint.
A note from me
Not sure which option is best for you right now? Let's chat - shoot me a DM here and I'll help you figure out your best next move.
