YOu didn't get this far to become the millionaire girlboss whose business became her entire personality. EW.
You've outgrown the strategy & identity that got you here. Now you're ready for a season of success that goes deeper than just more money
You're proud of the business you've built so far and everything works on paper, but something still feels heavy. And that's because, as the years passed, you started playing the game.
You hired the coaches.
Adjusted your launch tactics.
Hit dream income milestones.
Tried different offers & marketing tactics. Joined the "proven" content programs.
And somewhere along the way, without realising, you picked up ideas, beliefs and industry "best practices" that left you feeling disconnected from your own voice and vision.
You basically got lost in the noise and forgot who the fck you are.
And the more you try to “get it right”, the more you feel you're losing you and the actual essence of why you even started this business in the first place. Until now.
1:1 business & success coaching for the woman who wants to live more than she works
Luckily for you, that's exactly what my coaching is all about.
Working with Claudia brought me clarity on what my next phase in business should look like, how to make my messaging clearer and stronger, and how to simplify my strategy to amplify results.
She’s a combination between a wise, straightforward mentor and an excited cheerleader—genuinely interested and invested in helping her clients, guiding and encouraging, gently pushing their buttons to help them evolve.
I am grateful for the experience and I recommend her to anyone who wants a life-first business.
Cristina Oțel
YOUR NEXT CHAPTER CALLS FOR LESS STRATEGY & MORE SELF-TRUST
You're here to build generational wealth, not just to have enough to get by.
And yes, you want to do deep work with clients who are so cool, you'd actually hang out with them for fun.
A body of work that works for you, not to be stuck at the mercy of an algorithm that asks you to perform daily. You're here to lead a whole ass movement.
AND you want so much more than that.
A healthy body that you take care of properly.
Spacious days without frantically ticking off your never-ending to-do list.
Precious memories on a random weekday without rushing to get to your next.
A brain you can switch off guilt-free, so you can actually enjoy the freedom you created.
And this doesn't come from a messaging document or a 30-day content challenge.
It comes from decentralizing work as the core of your worth and completely shifting the way you operate in business.
It's time to go deeper.
Leading your business with Soft Ambition™ is for the woman who wants:
A social-media-second marketing STRATEGY that works harder than you do, so you stop being chronically online.
Claudia really supported and guided me, helping me realize that I don’t need to be everywhere.
Now I’m really clear about where I want to go and who I want to be & I confidently increased my price. As a result, I’ve had my highest sales month ever - £22,000! I got more client inquiries than ever while working even less than before, but smarter.
Romane Nouri
HOW THE PARTNERSHIP WORKS
2 x 60 min 1:1 coaching calls per month
These are the turning points in our work. Sometimes we zoom all the way out to make the big decisions that change the course of your business. Other times we zoom back in to the identity work and belief systems you're building for this season. This is your holistic space for growth in all aspects.
Unlimited voice note & text support via Telegram Mon-Thur
This is where A LOT of the magic happens, with on-the-go coaching and mentoring. You get me in your pocket for the real-time stuff — eyes on your copy, strategy shifts, in the moment decisions, mindset wobbles, “I just had this thought in the shower” downloads, and the moments where you just need someone who gets it.
Unlimited material reviews & feedback on anything you're working on
Sales pages. Content. Messaging. Launch emails. Offers. Back-end systems. Anything that supports you & your business, I’m in it with you.
Lifetime access to all my courses and resources
You get everything I’ve built over the last 7 years — trainings, frameworks, templates, offers — and you actually get help using them.
Personalised Notion dashboard for goal tracking &accountability
A custom shared space for tracking your goals, plans, and progress — including your onboarding questionnaire, monthly check-ins, and action steps. Think of it as your private HQ for staying grounded, focused, and on track between sessions.
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€2500/month with a minimum commitment of 4 months
(payment plans available in the application form)
✘ You’re looking for overnight success or someone to do the work for you
✘ You’re more focused on aesthetics, short-term wins and vanity metrics instead of a sustainable business & a body of work that lasts
✘ You’re unwilling to question your current business model, beliefs, or way of doing things
✘ You’re in it just for a cash grab, and don't care about doing good work with your clients
Is my coaching right for you? Glad you asked.
You'll feel right at home if...
And it's for someone else if...
✔ You’re ambitious and have a strong work ethic, but you're not willing to spend your life tied to your laptop. You want a life-first strategy
✔ You're in a season of change and expansion, so you need a mentor that goes deeper than strategy & short-term hacks
✔ You’re a self-led woman on a mission. Not waiting to be rescued, but ready to be supported, and you love being coached (and lovingly called out)
✔ You’re done performing an old version of success & are ready to let go of the (strategic and identity) pieces that don't fit anymore, even if it feels uncomfortable
She not only gave me all the advice I needed to accelerate my businesses growth, but it was her support that really made such a difference.
She made me feel confident and encouraged me to keep going even when I personally wasn't feeling like it! She is just the best.
Meg Larner
PREMIUM ARCHITECTURE FOR LONG TERM SUCCESS
MARKETING WITH DEPTH OVER DOPAMINE
Instead of burning out in back to back launches for 8 courses & programs, you lead premium offers with entry points that work harder than you.
You get off the algorithm hamster wheel, so your content becomes IP that makes your work discoverable long after you hit publish, while you're busy living your life.
DECENTRALIZE WORK FOR a life-first business
You don't put your life on hold to make more money. You design a business model & scaling strategy that lets you log in, do the work, then log off and live.
Your philosophy is your authority
You go beyond the noise with a brand of substance that attracts premium, long term clients based on who you are and what you stand for, not just what you do.
THE SOFT AMBITION™ APPROACH TO BUSINESS & SUCCESS
I'm not obsessed with this work because I'm perfect and I figured out the ONLY way to do business. I do it because I lived the wrong one. Twice.
In 2016, I burned out in my first business at the peak of my success and went through an ugly divorce, because I lost track of what mattered.
Since I've always been good at sales & marketing, when I started coaching in 2019, I scaled fast. 6 figures in year 1. Sold-out launches. A “successful” coach on the outside. But inside? The business was slowly becoming my entire personality. AGAIN.
After having my daughter and being forced to slow down, it dawned on me: I’d built something I didn’t even want to be in. I was just performing success for a previous version of myself. Complicating things, distracted by what others were doing and struggling to turn my brain off guilt-free.
That was my wake-up call. I stopped building a business that looked good on paper, and started building one that actually fit me.
Now, I lead a life-first business. One that honours both my ambition and my peace. I create work I’m proud of, raise my babies, regularly take sabbaticals, make money, and still get to feel like me in the process of it all.
That’s what I help other women do too — through simple strategy, deep self-leadership, and a business models & marketing that make sense for your life, not someone else’s blueprint.
A note from me
Have more questions? Shoot me a DM here and I'll help you figure out your best next move, whether that's with me or somewhere else
