A life-first business doesn’t ask you to choose between ambition and peace — it proves you never had to.

Welcome to your Soft ambition era!

You love what you do and want to continue growing your business, but you're not willing to sacrifice your peace for profit any longer. 

You don't want to spend HOURS on social media daily.

You're done with stacking your days with back-to-back calls, and you're over feeling guilty every time you try to fully switch off.

You’re not here to play the algorithm game or chase trends that drain your energy and are out of integrity.

You're here to do deep work. Not become a productivity machine ticking things on a to-do list.

You didn’t sign up for stress, burnout, or endless hustle. You started your business for one BIG reason: FREEDOM.

And if you're here, you’re ready to reclaim it.

It’s time to (re)design a spacious and sustainable business, so you have the energy and time for the things that truly matter.

bienvenido

Nadja Amelie
@nadjaamelie.co

I was feeling overworked, overwhelmed , anxious & had no clear direction on what I need to do in order to grow my business and to have more freedom. 

Claudia’s coaching was phenomenal! I finally have clarity on what kind of business I want to build and how to actually build it. Having her by my side & getting her eyes on my business was a game-changer. Especially because she didn’t give me another cookie-cutter strategy but helped me personalise my sales & marketing strategy to who I am.

Before starting working with Claudia, I was quite lost about where I wanted to go.

She really supported and guided me through the whole process, helping me realize that I don’t need to be everywhere. Now I’m really clear about where I want to go and who I want to be, I’m building a stronger personal brand, and I confidently increased my price to charge my work's worth.

As a result, I’ve had my highest sales month ever, £22,000. I got more 1:1 requests than ever while working even less than before, but smarter.

Romane Nouri
@romanenouri

BOLD IN BUSINESS Podcast


GET INSPIRED on the go 

Each week, we'll dive into unfiltered conversations on the topics that matter most in a life-first business including mindset, leadership, marketing, messaging and more.

But we're not just here to talk about business, because success is about so much more than they money & growth.

If you're ready for actionable takeaways, inspiration and honest insights from the "dark" side of entrepreneurship, dive in!


LISTEN HERE

with 

Hi, I’m Claudia, and I’m obsessed with helping women grow life-first businesses.

I didn’t create these offers because I discovered the “right” way to do business. I created them because I lived the wrong one.

I’d hit multi-5-figure months for years and sold-out launches, but inside I felt trapped and disconnected. My business had become my whole identity.

When I had my daughter over 3 years ago and was forced to slow down, I realized I’d built something I didn’t even want to be in. I wasn’t present, I was just performing a success story.

So I stopped playing by the old rules and started building a business that actually fits me.

Now I create work I’m proud of, raise my babies, take real breaks and still make money, without losing myself in the process.

With simple marketing strategy, self-trust and leadership, I help you design a business that honours your ambition and your peace.

Because you don’t need to be more or do more. You just need to come back to yourself.

Meet the woman behind the Soft Ambition movement